Senior Product Designer with 6+ years of experience designing
B2B, B2B2C, and consumer products across
complex workflows,
internal platforms, and customer-facing experiences.
Specializes in end-to-end product design from discovery through
delivery, combining
front-end implementation
and AI-enabled design workflows to build high-quality digital
products.
- Led the end-to-end redesign of a mobile-first B2B2C donation platform connecting global donors with local disaster-response organizations, contributing to a projected 2x increase in donations for a campaign that raised $2M+ in pre-launch donations.
- Owned end-to-end product design for a dashboard-driven case-management platform, partnering with product and engineering to simplify complex humanitarian workflows into intuitive, responsive experiences for multiple personas.
- Reframed the donor–organization matching experience through stakeholder interviews, competitive analysis, and JTBD synthesis, shaping a scalable product strategy that balanced user and operational needs.
- Led the 0→1 design of an internal B2B sales platform, aligning business needs with manual sales operations to define product direction and deliver a scalable self-service experience supporting 600+ SKUs.
- Redesigned product discovery and purchase experiences, driving a 15% increase in top-SKU conversion through user research, analytics (Hotjar & GA), and iterative A/B testing.
- Shipped a responsive B2B sample-ordering platform from concept to launch, leading discovery, workflow definition, and interaction design to simplify sample ordering for business customers across desktop and mobile.
- Built and evolved a design system adopted across four product teams, aligning design and engineering around reusable patterns and standards that improved consistency, scalability, and delivery efficiency across web and mobile.
- Designed omnichannel experiences spanning loyalty, membership, and fulfillment workflows across web, mobile, and in-store touchpoints.
- Designed, developed (HTML/CSS), and optimized responsive designs using AI-assisted design and coding workflows (Claude Code, Figma Make), increasing click-through rate by 20%.
- Led end-to-end product engagements across consumer and enterprise clients, owning discovery, UX strategy, interaction design, and delivery from concept through launch.
- Partnered with Pampers Japan to shape product direction through user research, UX strategy, and cross-functional collaboration, balancing business priorities with customer needs across digital experiences.
